Every Door Direct Mail by the U.S. Postal Service Helps Churches Reach Out to Their Communities this Easter

Posted on 2012-05-04 by

The Post Office has developed a new program called Every Door Direct Mail. It has several advantages for churches looking to reach out to their communities this Easter including: no mailing list required, postcards can be oversized increasing response rates, and the cost of the postage, which is 14.5 cents. Memory Cross and Wall Printing have created a program that allows churches to take advantage of this new service to reach out to their communities Continue reading →

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Company Positioned as a Leader in the Burgeoning Local Search Market

Posted on 2012-05-04 by

Due to its unparalleled effectiveness, online advertising has gained popularity among marketers, causing a shift in ad spending from offline ad media towards the Internet. Forrester Research, a technology research company, surveyed 126 B2B marketing executives from various industries and concluded:
“Business-to-business (B2B) marketers struggle most to reach decision-makers and measure effectiveness. As a result, they are shifting advertising dollars toward more direct and interactive tactics – supplementing sales forces with higher spending on e-mail, direct mail, and online advertising.” Continue reading →

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Mail Merge: Direct Mail Advertising in the US Industry Market Research Report Now Available from IBISWorld

Posted on 2012-05-04 by

The recession caused demand for the Direct Mail Advertising industry to fall as businesses cut costs to maintain profit. Clients reduced marketing budgets, causing revenue to decline at an average annual rate of 1.6% over the five years to 2012 to total $12.9 billion. Increased competition from the internet and text messaging, has also hurt the industry. Despite these negative factors, the decline in revenue was relatively mild in the context of the broader advertising services sector, and the industry is poised for further growth in 2012. Direct mail advertising displays relatively low volatility, suffering less in a downturn because many businesses substitute their traditional advertising methods with cheaper, broader-reaching advertising methods. During the five years to 2017, revenue is expected to increase. As consumers increasingly turn to the internet to find bargains and coupons, a greater number of firms will offer services online. Continue reading →

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BB Direct Offers Voter Database by Party Affiliation, Precinct and Most Recent Voting History

Posted on 2012-05-04 by

Mailing list provider BB Direct gears up for upcoming general election by offering Voter Database selectable by party affiliation, which precinct they are to vote in and their voting history.

“There’s a huge ad spend budget about to be released on the voting public by way of direct mail marketing” Continue reading →

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World Press Promos Launches Direct Mail to List of Services for 2012

Posted on 2012-05-04 by

World Press Promos has begun their custom direct mail launch with specific attention being made towards the regional civic and athletic groups who continuously need t-shirts and hats in support of their team or cause. The increase to the service line for World Press Promos is in large part due to the requests by customers for an integrated notification system that does not compete with any online service pattern. Now with the direct mail integration the Reno based ad specialties company is able to reach a different market within their consumer plan, offer the direct mail to its clientele and underscore their dedication to customer service. Continue reading →

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What Marketing Channel Does Todays Consumer Prefer

Posted on 2012-05-04 by

Every day consumers receive marketing materials displaying fellow shopper references, telling them which service is the best, or product is superior. At the exact same time, businesses are working to outperform their competitor’s advertisements by varying mediums, messages, and deals offered. Over the past years the number of channels used for marketing purposes has substantially amplified. In days past companies basically had to choose between radio, mail, and television. Today, however, Americans are being advertised to through email, websites, blogs, online videos, smartphones, video games and more. This naturally begs the question: what are consumers most likely to pay attention to when they are being inundated with information? Continue reading →

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Postcard Services Launches Industry First On-Demand Direct Mail

Posted on 2012-05-04 by

Major breakthrough in traditional printed direct mail technology. Postcard Services, a direct mailer and software development company has released DirectMailManager.com a new SaaS tool. It provides businesses with the ability to easily produce highly effective, targeted direct mail. Integrated directly with many popular CRM, Financial and E-commerce software providers, the system gives users access to advanced reporting tools and there is no minimum quantity requirement. Continue reading →

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Nimble and Driven, Direct Marketer is Riding a Boom in its Business

Posted on 2012-05-04 by

A smart, thorough and flexible direct-marketing company is seeing a surge in business, thanks to its broad array of clients experiencing productive results.

Companies relying on Minneapolis-based SeQuel Response, LLC, for crafting their comprehensive direct-marketing campaigns are yielding better returns on investment than anticipated, and this means heightened demand for SeQuel’s well-tested methodology.

“We have never been busier, and that can only happen when your current clients are consistently realizing successful conversions in the mail,” said Jay Carroll, SeQuel Response’s chief marketing officer. Continue reading →

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Independent Dealer Continues to Get Unexpected Mileage From Article on Extended Service Contracts

Posted on 2012-05-04 by

“The Easiest Money a Dealer Can Make” earns author Mike Bowers speaking invitations as well as increased profits for his independent used car dealership

Used car warranty, comprehensive service contract, dependable used car, reliable pre-owned vehicle, auto dealer support, sell cars

Mike Bowers, general manager of John’s Great Cars
“When you sell a service contract there are no cars to buy, no cars to transport, nothing extra to advertise, nothing to clean, nothing to fix and, most importantly, nothing to worry about after the sale.” Continue reading →

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Advantages of Getting Fulfillment Order Services for Your Company

Posted on 2012-05-04 by

Fulfillment processing, also known as order fulfillment, is a process where an individual or a company sends an item or a product to a third party based on their client’s request. Fulfillment also refers to the services that include storing, receiving, and shipping packages. Continue reading →

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